The company(ITC ltd) which gives us Bingo chips(yummy!) ,Mint-o-fresh etc also mfgs note books. What is so special about those notebooks is that , for every classmate notebook we buy, ITC contributes Re 1 to its rural development scheme.
About ITC:
ITC ranks among India's top 10 'Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.
ITC has a diversified presence in Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.
Their Chairman calls this source of inspiration "a commitment beyond the market".
Some of their popular products are John Players, Sunfeast biscuts, Aashirvaad etc.
About various service schemes of ITC:- Empowering Farmers
- Greening wasteland
- Creating Women entrepreneurs
- Educating Rural children
- Irrigating dry lands
Though we may not be able to do all the above said services directly, we are given an oppurtunity to serve (indirectly), by buying ITC notebooks . ( The paper quality is good and there are lot of interesting facts too).
5 comments:
True! ITC note books are really good... and it makes us feel better that we contribute a lil to some great cause everytime we buy a book!
U have told a very good thing.Every one knows about ITC but no one can tell like u. great job...
Good one!
Great effort by you to make people to know about ITC and its serviving areas.it is evident from their note books that that they are servivng for rural childrens education.but i came to know its other service areas such as empowering farmers,greening wastelands etc.. by viewing ur blog.
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